We have a strong emphasis on marketing and brand differentiation. We not only make sure that stocks are on the shelves, we make sure they are sold off the shelves. Creating demand via innovative marketing campaigns; impactful promotions that consumers really respond to and keep buyers happy; and advertising that gives the brand personality.

Medimex has a distribution penetration for our principals’ products in all categories of stores. More than 50% of dental clinics are using our products. Our products can be found in all chain pharmacies like Guardian and Unity, chain personal care stores like Watsons, supermarkets like NTUC Fairprice, department stores like Robinsons, OG and Metro, independent pharmacies, and beauty shops. Deliveries are make daily, so stocks out situations are minimized.

Our professional sales force covers hospitals, private specialists, medical and dental clinics as well as retail and hospital pharmacies. We work closely with dentists, doctors and specialists to provide quality and effective products to their patients. Our retail sales merchandisers cover retail outlet to ensure stocks are well displayed, promotional displays are executed, orders are taken and supplied.